TV Globo’s Ceará affiliate won in the Best Regional Journalism and Sports Call and Best Network Content Call categories. The program “Mares ao Mar” was nominated as a finalist in the Best Integrated Programming Project category.
TV Verdes Mares, a Rede Globo affiliate, celebrated a successful night at the Rede Globo 2023 Awards, held at the “Globo Studios” in Rio de Janeiro on Wednesday (6). The broadcaster won two notable awards among TV Globo’s affiliates across the country.
In a close contest, TV Verdes Mares took home the prize for “Best Regional Journalism and Sports Call” with the clip “Vamos Torcer Por Elas”. Recorded on the outskirts of Fortaleza, the clip promoted the Women’s World Cup, standing out for its innovative approach and genuine connection with the audience.
The winning TV Verdes Mares projects were led by Fábio Ambrósio, director of programming and entertainment at Sistema Verdes Mares, who coordinated the entire process of creating the content for each category. “We’re just an instrument for receiving this here. Because this isn’t mine. It belongs to the whole team that showed up there. It belongs to everyone who works hard to do a good job… Free-to-air TV is the root of our business,” he said.
Ambrósio also pointed out that the award only increases the responsibility to develop more innovative and quality programming projects. “TV Verdes Mares has a unique and very characteristic way of building quality content for people. Leaving here with this recognition is important and, at the same time, challenging for all of us. But I’m sure that, with the quality team we have, we’ll be able to carry out more and more creative and winning actions.”
Ruy do Ceará, superintendent of the Verdes Mares System, expressed his joy at the achievements. “We are very proud of the recognition we have received tonight. TV Verdes Mares continually strives to offer quality and engaging content, and these awards are a reflection of the commitment of the entire team.”
In addition, the program “Mares ao Mar” was highlighted by being nominated as a finalist in the “Best Integrated Programming Project” category. The recognition reflects the excellence of the program, which has stood out for its innovative and integrated approach in the broadcaster’s programming grid, with the aim of fostering social transformation through sustainability.
In the “Best Network Content Call” category, TV Verdes Mares won another victory with a call for Big Brother Brasil 2023. Comedians Léo Suricato and Moisés Loureiro, in a captivating interaction with presenter Tadeu Schmidt, promoted Globo’s leading reality show.
TV Verdes Mares reinforces its commitment to continue offering quality and innovative content, remaining a benchmark in Brazilian television. The achievements in the Rede Globo 2023 Awards are testimony to the talent and dedication of the team in providing excellent entertainment and information to its audience.