Successful partnership started last year as support
On Thursday 29th, Farma Conde Vôlei São José announced the sponsorship of Minalba natural mineral water for the 2023/24 season. The natural mineral water brand from Minalba Brasil, a company in GEQ’s food and beverage segment, was present as a supporter of the team that made history last year. In this new season, Minalba will make its canned mineral water available to the team during matches. The aim of the brand’s action is to promote the product in its canned packaging, which is ideal for athletes to consume due to its practicality, quick cooling and lightness.
A team with a thirst for victory now has one of Brazil’s leading mineral water brands as its sponsor. With values in line with the Gigantes do Vale team, Minalba, whose essence is to encourage sport and healthiness, will be present this season for the team from Jose.
“I’m flattered that a company that is a benchmark in what it does, like Minalba, is joining us in this project. This really strengthens the name of Farma Conde Volleyball São José,” says the manager of Farma Conde Volleyball São José, Rodrigo Canhoto.
For Minalba, the action is an opportunity to reinforce the brand’s values: “Sponsoring Farma Conde Volleyball São José, which represents sport so well in the Paraíba Valley, is a way for Minalba to connect with the community in the region where it operates, promoting sport and healthiness,” explains Edgar Galbiatti, Minalba Brazil Marketing Manager.
The new season of competitions for Farma Conde Vôlei São José is scheduled to begin in August with the São Paulo Championship. The team will then compete in the Superliga, the Brazil Volleyball Cup and the South American Championship.
The Farma Conde Vôlei São José Team is sponsored by Farma Conde, Cimed, Univap, Americanet, Vinac, Minalba, Uniodonto de São José dos Campos, Poliedro Educação, Rede Máximo de Supermercados, Pilkington, DM, Chic Chihuahua. Partnership with Grupo Policlin, Monreale Hotel’s, RT Sports, Sport Físio Center, Milclean, Farma Conde Arena and ADC Embraer. Organized by the CBC (Brazilian Club Committee), São José dos Campos City Hall and LIF (Tax Incentive Law).
About Minalba Brasil
Minalba Brasil is the food and beverage division of GEQ, one of the largest business conglomerates in the country, which is present at the most diverse moments in the lives of Brazilians through a diversified portfolio of brands and products from a variety of segments, ideal for all occasions of consumption. The company owns the brands Indaiá, Minalba, São Lourenço, Petrópolis, Natural do Horizonte, Refri, Citrus and the energy drink Night Power. It also has the license for the Grapette and Nestlé Pureza Vital brands, as well as the concession for the distribution of the global premium brands Perrier, S. Pellegrino and Acqua Panna, and for the production and distribution of Minotauro Energy Drink.