The Diário do Nordeste, a company part of the Sistema Verdes Mares, owned by the Edson Queiroz Group, launched on Thursday (February 18th) its new digital products that will compose the content and media portfolio of the outlet, such as the recently launched digital products PontoPoder and Sisi. The initiative aims to position Diário do Nordeste as the most accessed and relevant communication vehicle in the Northeast in the next two years.
During the event, which introduced the vehicle’s digital strategy to the market and business partners, the discontinuation of the print edition of the newspaper was announced, which will now be delivered to subscribers only in digital format. The printed Diário do Nordeste will circulate for the last time on February 28th.
“Diário do Nordeste has a long-standing relationship with its audience. And the profile of this reader has changed. To fully keep up with the new behavior, we are focusing our energy on digital. With this, we expanded the digitized version of the newspaper so that the reader can enjoy our content on any platform at any time,” said Carlos Rotella, executive president of the Edson Queiroz Group.
The superintendent director of Sistema Verdes Mares (SVM), Ruy do Ceará, presented the details of the initiative. “We hired one of the most relevant and solid international consultancies to make this transition safely. Our model is focused on expanding access through a technically perfect content framework,” he explains.
For the digital director of SVM, Ívila Bessa, the change will amplify and qualify the coverage of the outlet. “We will invest in agile, deep, analytical journalism with exclusive information; and have an updated mix of channels that cover all aspects of our reader’s life. A list that only grows to better meet people’s desire for information that influences decision-making, is useful, and also entertaining,” she adds.
To reach two types of audiences, content distribution strategies will be divided in the newsroom into Mass Audience and Loyal Audience. The first focuses on expanding scale and regionalization, increasing the brand’s audience spectrum. The latter is based on relevant and exclusive content that interests subscribers, focusing on thematic areas such as health, education, security, politics, economy, sports, entertainment, among others.
Crowning this new 100% digital phase, Diário do Nordeste also launches a new team of columnists, joining the professionals who were already working at the outlet, with names such as writer Lira Neto, professor Zelma Madeira, journalist Xico Sá, writer Ruy Câmara, actor Silvero Pereira, writer Socorro Acioli, activist and cultural producer Preto Zezé, among others.
Read more about SVM’s new project: link