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7 de February de 2024

COVID-19 – Sistema Verdes Mares arrecada mais de 33 toneladas de alimentos

COVID-19 – Sistema Verdes Mares arrecada mais de 33 toneladas de alimentos


The Verdes Mares System (SVM), a communication company of the Edson Queiroz Group, opened up space in its programming last Saturday (04/11) to benefit institutions that are suffering from the impacts caused by the COVID-19 pandemic. With the campaign “Solidarity Is Worth a Lot,” TV Diário aired 14 hours of special programming, resulting in the collection of more than 33 tons of food, $136,000, and donations of various items. All donations will be destined for the Central Única das Favelas (CUFA) and the Supera Fortaleza Movement.

Through this campaign, SVM worked to bring the public together, while CUFA and the Supera Movement act as facilitators, ensuring that these donations reach those who need them the most.

The Hematology and Hemotherapy Center of Ceará (Hemoce) also participated in the initiative, aiming to boost blood donations, which have decreased during this quarantine period.

“Solidarity Is Worth a Lot” was led by radio and television presenters and journalists, with the participation of artists such as Xand Avião, Waldonys, Solange Almeida, among others.

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